Audi - Le Forza
What do you do when your traditional audience isn't interested in the most important race on your motorsport calendar?
Find a new audience.
Using sections of the Circuit de la Sarthe track, we created a look that felt contemporary whilst having a retro nod toward Audi racing heritage.
2017 cannes lions
Finalist - Promo & Activation.
2017 One Show
Merit - Branded Entertainment: Live Webcast.
Merit - Branded Entertainment: Gaming.
Merit - Interactive: Gaming.