Audi - Le Forza

What do you do when your traditional audience isn't interested in the most important race on your motorsport calendar?

Find a new audience.

posters

Using sections of the Circuit de la Sarthe track, we created a look that felt contemporary whilst having a retro nod toward Audi racing heritage.

Awards

2017 cannes lions

Finalist - Promo & Activation.

2017 One Show

Merit - Branded Entertainment: Live Webcast.
Merit - Branded Entertainment: Gaming.
Merit - Interactive: Gaming.