Golden State Warriors - Dubtales

The Golden State Warriors have gone from a team that usually misses the playoffs to a team that breaks records. Their players are famous throughout the world, with skills that have become the stuff of legend.

Turning these skills and accomplishments into Paul Bunyan-esque tall tales, their stories are delivered by one of the Warriors’ biggest fans – a fast-talking food truck owner who’s incredibly passionate about the team.

Activation

The truck lived on throughout the season at team and fan events.