McCafe - Complainers
In Australia, McCafé had the reputation of serving coffee as potable as swamp sludge.
We tried to change this by celebrating the complainers of the world. After all, if it weren't for grumblers and moaners, nothing would change.
Sales increased by 9.1% during the campaign and remained 6.8% higher after the campaign's conclusion.
We tried to cheer up whingers on Twitter by surprising them with a free McCafe coffee.