Macca’s

For Australia day, we somehow we convinced McDonald’s to change their name to what everyone in Australia calls them anyway.

NCMEC - Runaway train 25

For the 25th anniversary of Soul Asylum’s Runaway Train, we remade the song with new artists and a dynamic music video. Accompanied by dynamic digital OOH we recovered 61 missing children, to date, and were nominated for an MTV Video Music Award (damn you Taylor Swift).

Audi - Cameo school

In our partnership with Marvel we showed Stan Lee exactly as you’ve always seen him.

Volkswagen - Pleasure before business

Still one of my personal favourites.

Audi - Wifi jack

Taking over the wifi at the New York auto show just to poke fun at BMW. Petty? Yes. Effective? Also, yes.

Penn Mutual - Brand refresh

Not for us the stereotypical images of smiley, white toothed septuagenarians having a lovely time on the beach, and the meaningless phrases that accompany them (how exactly do you own a tomorrow?), we updated the design, photography and tone of voice to create a brand that felt as modern, and forward thinking as the products they offered.

Blasts from the past

A little trip back in time to some of the work that got me here.