Penn Mutual
You, Stronger
A Penn Mutual life insurance policy isn’t about what happens after you shuffle off this mortal coil, it’s about how your money can work for you every single day.
Pushing against the stereotypical images of smiley, white toothed septuagenarians having a lovely time on the beach, and the meaningless phrases that accompany them (how exactly do you own a tomorrow?), the campaign quickly became a full brand refresh.
We updated the design, photography and tone of voice to create a brand that felt as modern, and forward thinking as the products it offered.