NCMEC

runaway train 25

61 MISSING CHILDREN RECOVERED TO DATE.

For the 25th anniversary, we collaborated with the National Center for Missing & Exploited Children, Jamie N Commons, Skylar Grey and Gallant to recreate Soul Asylum’s hit song Runaway Train. The video serves as a sophisticated search tool, automatically updating itself with profiles of missing kids from the NCMEC database based on a viewers’ location.

When you watch at RunawayTrain25.com, the dynamic music video uses geo-location technology to show you real missing kids from your area.

60% INCREASE IN LEADS TO NCMEC.

OVER 2 BILLION PRESS IMPRESSIONS.

NOMINATED FOR AN MTV VIDEO MUSIC AWARD.

Dynamic OOH placements continuously updated to show missing children from the locations of the ad spaces.

OVER 350 DIGITAL BILLBOARDS ACROSS 39 STATES.

THE LARGEST OOH CAMPAIGN OF IT’S KIND IN AMERICAN HISTORY.

This project was a truly herculean effort by a huge number of incredibly talented and generous people. National Center for Missing and Exploited Children, Everyone at MH-VCCP, Dave Pirner of Soul Asylum, Warner Chappell Music, KIDinaKORNER, Interscope, Runway Girls, artists Jamie N Commons, Skylar Grey, Gallant, director Jake Scott of RSA Films, MediaMonks, editors Amanda Perry and Andrea MacArthur of Bread and Butter Edit, Company 3, Method Studios, Lime Studios, Subtractive, Cisco, Twitter, No Friction, Powell Communications, Out of Home Advertising Association of America (OAAA), Grand Visual, QDOT, Innovid, Reddit, Vox Media & Concert, Pandora, Vevo, and Hulu.

AWARDS

2019 MTV Video music awards
Nominee

2020 One show 
Silver

2019 Clios 
Silver
4x Bronze

2020 New york festivals
Bronze

2020 D&AD 
Shortlist

2019 D&AD impact 
Shortlist

2019 Epica awards
Gold

2020 American Advertising Awards
Silver

2019 Art Director’s Club
Merit

2019 PR Week Awards
Top Honor - Best use of Creativity
Top Honor- Best Public Awareness
Winner - Community Relations