Keep doing what you’re doing

In efficiency obsessed Hong Kong, where effective use of time is paramount, Uber gives you the time back you’d usually spend trying to street hail.

Our hero film brought to life with Cantopop star Gareth T and a confession of undying love.

Skip the Kung Fu

In Hong Kong, the phrase “kung fu” also translates as “effort”. It would have been remiss not to lean into this to show how you can skip the effort of street hailing.

Hong Kong

Agencies: Special Group Australia, Omelette.