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Hello, how are you today?

An award winning Creative and Creative Director, I’m currently the Creative Director APAC for Uber and Uber Eats.

My passion is creating effective work that people actually like.

At Uber, my role is to create an environment where ideas can thrive. I aim to bring clarity and simplification, and to encourage creative thinking. I firmly believe that what we do should be fun, if we enjoy making the work, people will enjoy seeing it,

I push myself to really understand the needs and challenges of the business, without which, work has no foundation. This is especially important in my APAC role where cultural nuance can have a huge effect on how work and the brand are received.

Working closely with internal stakeholders and agency partners, I bring expertise, positivity, and creative rigour to the development of world class work that is both creative and effective; winning at Cannes, Spikes, and most recently The Grand Effie, APAC and multiple golds for campaigns in Australia. Uber Eats has also become one of the favorite brands in Japan, no mean feat for a company from San Francisco.

During my career I’ve changed the name of McDonald’s, created a music video to find missing children, opened a school for Cameo acting with Stan Lee, and burnt Cher at the stake to name but a few.

I’ve been recognised at all the major award shows including gold at Cannes, and been Nominated for an MTV Video Music Award.

After successful stints at DDB Sydney, celebrated indie Muhtayzik Hoffer (later VCCP SF), M&C Saatchi, BBDO, and Special Group Australia, on clients like McDonald’s, Volkswagen, Audi, Telstra, Doordash (Don’t tell my boss), Commbank, and many more, I arrived at Uber.

I enjoy coffee.

I also enjoy surfing (quite badly), cooking, 90s music, writing, and Oxford commas.

I really enjoy coffee.

*Yes, this is me with a bag on my head.